Ultra-high-net-worth individuals (UHNWI) are people with investable assets of at least $30 million. They comprise the wealthiest people in the world and control a tremendous amount of global wealth.
The term “ultra-high-net-worth-individual” is a classification used by wealth management firms to target and acquire clients.
The UHNWI Market Landscape & Statistics
According to the 2016 Credit Suisse Global Wealth Report, there are four million people worldwide with assets between $5 million and $50 million. However, only 140,900 are ultra-wealthy. Ultra-high net worth (UHNW) is defined as having assets valued at more than $50 million.
According to the report, among individual countries, the United States leads by a huge margin with 70,400 UHNW adults, equivalent to 50 percent of the group total. China occupies second place with 11,000 UHNW individuals. Next on the list are Germany, the United Kingdom, France, and Japan.
The UHNWI market wants unique, immersive experiences. But given their financial resources, the sky’s the limit when it comes to the possibilities
Ultra-high-net-worth individuals UHNWI tend to share more similar lifestyles, for instance participating in the same global markets for luxury goods, even when they reside in different continents.
What Are the Classifications of Wealth?
Sub-HNWIs.: Investors with less than $1 million but more than $100,000 liquid assets.
High-net-worth individuals (HNWIs): People or households who own liquid assets valued between $1 million and $5 million.
Very-high-net-worth individuals (VHNWIs): People or households who hold liquid assets valued between $5 million and $30 million.
Ultra-high-net-worth individuals (UHNWIs): People or households who own more than $30 million in liquid assets.
How Do High Net Worth Individuals (HNWI) and Ultra High Net Worth Individuals (UHNWI)Travel?
Nowadays, high-net-worth families are increasingly opting for unique vacations such as educational travel, expedition tours, adventure travel and personalized trips to share and experience with extended family, hence luxury hotel property sector experiencing growth in addition to luxury cruising growth as well,
when UHNW individuals travel to dicey areas, they fly through private airports and often go with security detail and medical team in tow.
While flying off on vacation on a private jet was once the exclusive privilege of the superrich, more high-net-worth and ultra-high-net-worth families now use “jet cards” for access to private planes.
HNWI & UHNWI are paying for the convenience, so they spend less time in layovers and more time enjoying the experience, as clients who actually own a plane need a substantially larger budget to cover upkeep, fuel costs and hanger fees
airssist designed its premium airport services to serve VIPs, HNWI, and business people by providing the best concierge services worldwide where it provides luxurious transportation options to HNWI & UHNWI. airssist door-to-door luxury transportation services are smooth and reliable, and its luxury limousines are all driven by professional drivers.
Travel Trends Among UHNWI
Travel preferences among UHNWI are increasingly shifting toward unique and luxurious experiences. High-net-worth families now favor vacations that include educational travel, expedition tours, and personalized journeys that allow them to bond with extended family. This shift has contributed to significant growth in the luxury hotel sector and luxury cruising.
When traveling to less secure destinations, UHNW individuals often use private airports and are accompanied by security details and medical teams. Access to private jets has become more commonplace, with many opting for “jet cards” that provide flexibility without the burdens of ownership, such as upkeep and fuel costs.
Some of those trends:
- Personalized Experiences: Custom itineraries that cater to individual preferences and interests, including unique activities and exclusive events.
- Wellness Travel: Increasing interest in health-focused retreats, spa getaways, and holistic wellness programs that promote relaxation and rejuvenation.
- Adventure Travel: Preference for unique experiences like expedition cruises, luxury safaris, and outdoor adventures that provide thrill and exploration.
- Sustainable Luxury: A growing emphasis on eco-friendly travel options, such as sustainable resorts, wildlife conservation experiences, and carbon-offset initiatives.
- Culinary Tourism: Desire for gourmet dining experiences, private chef services, and food and wine tours that highlight local cuisine and culture.
- Extended Stays: More UHNWI are opting for longer vacations or “workations” in luxurious destinations, allowing for both relaxation and productivity.
- Family-Centric Travel: Increased interest in multi-generational trips that cater to the entire family, with activities suitable for all ages.
- Remote Destinations: Preference for off-the-beaten-path locations that offer privacy and exclusivity, often away from crowded tourist areas.
- Technology Integration: Use of technology for seamless travel experiences, including virtual concierge services, smart luggage, and personalized travel apps.
- Private and Charter Services: Growing reliance on private jets, yachts, and exclusive transportation options for convenience, comfort, and privacy.
- Cultural Immersion: Interest in authentic experiences that allow for deep engagement with local cultures, traditions, and communities.
- Luxury Cruise Experiences: Increased demand for ultra-luxury cruises that offer unique itineraries, personalized service, and exclusive shore excursions.
- Security and Privacy: Heightened focus on safety protocols, including secure transport and private accommodations to ensure peace of mind.
- Luxury Shopping Experiences: Private shopping sessions and exclusive access to designer boutiques and showrooms in popular destinations.
- Digital Nomadism: More UHNWIs are embracing remote work, seeking destinations with luxurious amenities that allow them to work while enjoying a vacation.
Top 9 Luxury Destinations Preferred by UHNWI
Dubai, United Arab Emirates
The ever-innovative UAE desert city is one of a kind, combining Middle Eastern charms with modern luxuries. Dubai has well and truly carved out a niche for itself within the luxury travel sector, becoming the luxury vacation destination for unique upscale experiences. Dubai offers everything from championship golf courses to camel racing events, international rugby tournaments, sand-skiing, and more adventurous pursuits, such as skydiving, hot air balloons and Dinner in The Sky. Downtime is also essential in the city, inviting the world’s wealthiest to its award-winning spas, designer boutiques and 11 Michelin-Star restaurants.
In Dubai, UHNWI have opportunities to buy your own island, drive your Ferrari into a nightclub, host a yacht party
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Guana Island
Guana Island is a private 850-acre resort in the British Virgin Islands. With no public access, it is your opportunity to have a truly peaceful, relaxing vacation.
The powdery white sand beaches are the perfect place to spend the days. Activities like snorkeling, hiking, yoga, and tennis are also available. It is low-key luxury paired with first-class dining.
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St Tropez, France
Since the 1950s, Saint-Tropez has been the go-to luxury vacation destination for the world’s wealthiest pleasure-seekers. The airport is located very close, which makes traveling there by private jet a great option.
UHNWIs can soak up the warm Mediterranean sun in the iconic Pampelonne Beach, enjoy the colourful outdoor market of the Places des Lices, delight in the Port de Saint Tropez lined with lavish superyachts, feast at award-winning restaurants, and indulge at exclusive resorts and spas.
Visitors can also retreat to the region’s quaint villages of Èze, Beaulieu-sur-Mer and Villefranche-sur-Mer. Here, cypress trees adorn the land, alongside quaint cobbled alleys, authentic cafés and ruined ramparts. With an exceptional selection of villas to rent in Saint Tropez, Ramatuelle and Villa Pampelonne, everything there is aligning with a luxurious lifestyle.
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Blanket Bay, New Zealand
Blanket Bay, located on Lake Wakatipu in New Zealand, is a year-round getaway where you are surrounded by pristine nature. Voted one of the world’s best luxury lodges, it is the perfect mix of relaxation and adventure.
The most luxurious options for accommodations include the Blanket Bay Villa or the Owners Residence. Days can be spent at the Spa, golfing, heli-skiing, horseback riding, or taking part in a plethora of other activities.
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St. Barts
St. Barts has long been the UHNWIs favourite destination every Christmas, with an exquisite selection of palatial rental villas as Home to some of the world’s most desirable luxury villas, St. Barts is considered the Caribbean’s most glamorous destination. The island combines the sophistication of St. Tropez with the laissez-faire Caribbean lifestyle, offering authentic beach bars, fine dining and designer boutiques. St. Barts is also known for its 11 beaches, with unique features from vibrant party scenes, big wave surfing, mesmerising sunsets, and ultimate privacy.
Amalfi Coast, Italy
The Amalfi Coast is one of the most charming places globally, sprawling with quaint restaurants, emerald waters, pastel-hued villages and ribbon-thin roads that hug the meandering coastlines. UHNWIs have long been attracted to the Amalfi Coast in search of the feeling of “il dolce far Niente“, known by Italians as the sweetness of doing nothing. This Italian coast is the perfect luxury vacation destination for whiling away the days over long seafood lunches, people-watching at a waterside restaurant in Positano or enjoying a glass of wine on a floral terrace in Capri.
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Mykonos Island, Greek
Mykonos is a Greek island in the Cyclades group in the Aegean Sea. Luxury hotels and villas are in abundance at this grand island. With elegant villas and expensive yachts, Mykonos offers five-star service. From high-fashion shopping and energetic nightlife to breath-taking views and magnificent sunsets, Mykonos is the luxury vacation of your dreams.
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Balearic Islands
The four Balearic Islands, Formentera, Ibiza, Mallorca, and Menorca, are located in the Mediterranean. From the spectacular beaches to the opportunities for exploring to the small hotels to the local vineyards, you can lie on the beach and take part in a variety of activities. Ibiza and Mallorca are the best known of the Balearic Islands.
Ibiza
Ibiza is a World Heritage site because of its biodiversity and cultural attractions. However, it may be best known for its health and fitness retreats – as well as its electrifying nightlife.
Mallorca
Mallorca, the largest island, is known for its beaches, scenic coastline, and the Serra de Tramuntana mountains. The food and wine scene in Mallorca is also developing a notorious reputation.
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Sumba Island
Sumba Island is in eastern Indonesia, and a one-hour flight from Bali. It is known as the “Forgotten Island” and is a well-kept secret among surfers and adventurers.
Sumba Island is incredible for nature lovers and hikers who will get to see the amazing Blue Waterfall. White sand, snorkeling, and paddleboarding are available at this exotic destination filled with peace and privacy. For the most luxurious surfing experience, you have to stay at the NIHI Sumba, which features 28 villas with private pools.
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It’s important to highlight that UHNWIs can ensure comfort and luxury once you are out of the airport going to your destination with airssist Chauffeur & limousine services which has a fleet of vehicles from Limousines, Executive, Sedans, Luxury, Sedans, SUVs, MPVs ,Vans and Buses.
6 World’s Most Luxurious Hotels for UNHWI:
Luxury for UHNWI is defined as the state of great comfort and extravagant living especially in hotels, and here are some of the most luxurious hotels the world has to offer for UHNWI
1. The Plaza, New York City
The Plaza has remained a New York icon hosting world leaders, dignitaries, captains of industry, Broadway legends, and Hollywood royalty. But it’s much more than simply an historic property.
The Plaza offers “One-Of-A-Kind Rooms & Suites,” which go above and beyond to give guests a unique and luxurious experience. Take the Tower Room, for example, which features a dramatic 23-foot exposed brick turret ceiling. Or the Fitzgerald Suite King, which was designed by Oscar-winning designer Catherine Martin as a tribute to the Jazz Age and F. Scott Fitzgerald.
in addition to the hotel’s many dining options, highlighted by The Rose Club with plush lounge seating and an array of signature cocktails, this legendary space is luxury at its finest.
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Burj Al Arab, Dubai
it’s described as the world’s first “seven-star hotel” or “the most luxurious hotel in the world”
Burj Al Arab is an all-suite hotel with 28 double stories and 202 luxury duplexes ranging from 1,830 to 8,396 square feet. Each suite offers a range of unique first-class flourishes, including an extensive selection of complimentary Hermes toiletries, a “pillow menu” with 17 options, and a “bath menu” along with a butler available to explain the different options.
With six high-end restaurants, a rooftop helipad, a Rolls Royce shuttle service from the airport, and walls decked in 24-karat gold leaf, the hotel relies on opulence to satisfy even the most travel-worn guests. The design and architecture of the hotel are as unique as it can get, with its dhow shape noticeable from miles and miles away. And if all of that isn’t enough luxury, there’s always the 24-karat gold iPads that guests receive upon arrival, which are programmed to include access to all guest services and hotel information.
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La Réserve, Paris
Named the No. 1 hotel in Europe by U.S. News and World Report, La Réserve Paris is an elegant and luxurious hotel that mixes antique decor with a modern flair. The property offers luxury amenities and perks in a cozy setting, including two restaurants, a pool, spa, library, and even a hidden smoking room. The rooms include TVs hidden behind antique mirrors to maintain the elegant atmosphere, antique writing desks, and linens monogrammed with guests’ initials. True to its heritage, the property also includes a curated collection of over 1,500 wines in its well-appointed wine cellar.
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Kamalaya Koh Samui, Thailand
Luxury doesn’t always mean opulent furnishings and indulgent decor. At Kamalaya retreat, wellness is inextricably linked with luxury. Guests are greeted with signature mocktails for a one-on-one consultation on arrival, where they can design their perfect wellness experience. Guest’s days are filled with an effortless blend of expert-led exercise classes, specialized spa treatments, and five-star healthy cuisine for their entire stay.
The complex rests on a large hill overlooking a white sand beach with a calm lagoon, and all the buildings blend in seamlessly with the surrounding jungle. Guests can find quiet hidden gems throughout, including a cave for contemplation, swings that extend over the water, and suites with private plunge pools. Guests rave about the “once in a lifetime experience”.
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The Palms, Las Vegas
The Palms is known for its iconic high-rolling atmosphere. The penthouse suites at The Palms have been home to some of the most high-profile parties Las Vegas has ever seen, and are designed with entertaining in mind. With penthouses, villas, and themed suites, the property has luxury and style to suit every taste.
Take the two-story Sky Villa, for example. About as luxurious and unique as a hotel room can get, this 8,500-square-foot oasis features a 17-seat bar, fitness center, massage room, game area, private pool overlooking the lights of Vegas, and much more. Then there’s the themed Hardwood Suite, which is dubbed a “10,000-square-foot” arena featuring a private basketball court, professional locker room, pool table, whiskey room, and 11 televisions and much more.
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Four Seasons Private Island, Maldives
Nothing says pure luxury like having your own private island. The Four Seasons Maldives at Voavah is the pinnacle of secluded extravagance. The island includes a beach house with seven luxury suites for up to 22 guests. No expense has been spared to make sure guests feel comfortable and relaxed. Guests have exclusive-use of Voavah Summer, the 62-foot private luxury yacht, a dedicated 24-hour security team, and a staff of 28 to make all their dreams come true.
Tips for UHNWI Travelers
- Plan Ahead: Secure private jets, luxury accommodations, and exclusive experiences well in advance to avoid last-minute challenges.
- Utilize Concierge Services: Use services like airssist to manage your airport journey, ensuring a seamless travel experience from start to finish.
- Embrace Unique Experiences: Seek out immersive activities like private tours, culinary experiences, or adventure sports tailored to personal interests.
- Stay Connected: Leverage technology for real-time updates on travel plans, security, and luxury services.
The UHNWI Traveler Profile
The UHNWI traveler profile typically includes characteristics such as:
- Affluence: They possess assets of over $30 million, allowing for high levels of spending on travel and leisure.
- Sophisticated Tastes: UHNWI travelers often seek curated experiences, exclusive events, and bespoke services that cater to their refined preferences.
- Global Connectivity: Many UHNWIs have homes in multiple countries, requiring flexible and reliable travel options.
- Emphasis on Privacy and Security: Given their status, they often prioritize secure travel arrangements and private experiences.
- Interest in Unique Experiences: They favor destinations and activities that offer cultural richness, adventure, or extraordinary luxury.
The Role of UHNWI Travel Services
UHNWI travel services are essential in providing a seamless and luxurious travel experience. These services include:
- Tailored Travel Planning and Itinerary Creation: Experts work closely with UHNWI clients to design personalized travel itineraries that reflect their interests and preferences.
- Access to Exclusive Accommodations and Experiences: UHNWI travel services can secure reservations at the world’s most luxurious hotels, private villas, and unique venues not available to the general public.
- Personalized Concierge Services: Dedicated concierge teams manage all aspects of travel, including dining reservations, transportation, and special requests.
- Private Jet and Yacht Charters: UHNWI travelers often utilize private jets and yachts for comfort, speed, and privacy, enhancing their overall travel experience.
- Security and Safety Protocols: Travel services ensure comprehensive security measures, including personal security details and secure transport options.
- Visa and Immigration Assistance: Experts help navigate complex visa requirements and provide assistance with immigration matters to facilitate smooth travel.
- Event Planning and Management: UHNWI travel services can organize exclusive events, whether private dinners, corporate retreats, or family gatherings, ensuring every detail is attended to.
- Luxury Travel Insurance: Specialized travel insurance options are available to protect UHNWI travelers against unforeseen circumstances during their journeys.
By booking airport concierge services provided by airssist, you will definitely live the luxury travel experience till its finest enjoying your trip , using the following services; Meet and Greet, Fast Track, VIP Terminal, Airport Transfer, Executive Security, Airport Assistance and VIP Services, Chauffeur and limousine services .