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What truly makes a travel experience unforgettable? For many, it begins with the expert touch of a Travel Counsellor, professionals who do more than just book trips; they craft perfect, personalized adventures. With over 1,800 self-employed travel advisors and 177 of them raking in over £100,000 in sales just in January, Travel Counsellors are essential in creating exceptional travel experiences. A crucial aspect of that journey is the airport experience, which can significantly impact a traveler’s comfort and satisfaction. That’s where airssist comes into play, providing premium airport services like Meet and Greet, VIP lounge access, and smooth transfers to help Travel Counsellors enhance their clients’ journeys right from the get-go.

In this guide, we will look into various aspects of a Travel Counsellor including how to successfully become one and how to make money from being one and  most importantly, the impact of airssist on those interested in getting started as Travel Counsellors. 

 

First Off… Who are Travel Counsellors?

Travel Counsellors are far more than just booking agents, they’re dedicated travel experts who blend personal connection with professional precision. Operating independently but backed by a strong global support system, they specialize in curating tailor-made travel experiences that reflect the needs, desires, and lifestyles of their clients.

What truly sets them apart is the relationship they build. Travel Counsellors take time to understand their clients on a deeper level, allowing them to create travel plans that feel less like transactions and more like well-crafted journeys.

 

What Makes Travel Counsellors Different:

  • Creators of Personal Travel Stories – Every itinerary is designed around the individual, making each trip feel unique, intentional, and unforgettable.
  • Complete Travel Coordinators – From the first flight to the final transfer, they manage every element of the journey for complete peace of mind.
  • Experts with Global Insight – With industry connections and firsthand destination knowledge, they provide access to experiences that go beyond guidebooks.
  • Dependable Problem-Solvers – Whether facing a sudden change in plans or an unexpected disruption, they are available to step in and resolve issues quickly.
  • Relationship-Driven Professionals – They invest in long-term client connections, offering more personalized service with each new journey booked.

At their core, Travel Counsellors are passionate about turning travel into something truly personal, offering guidance, support, and memorable experiences every step of the way.

How to Become a Travel Counsellor

Secondly and Most Importantly, How to Become a Travel Counsellor?

Step 1: Submit Your Application

Your adventure to becoming a Travel Counsellor kicks off with a straightforward online application. This is your moment to shine, introduce yourself, share your career journey, and let us know what draws you to the Travel Counsellors business model. Whether you’re after a flexible career, a better work-life balance, or the opportunity to create your own travel brand, this is your first step toward joining a trusted global community of over 1,800 Travel Counsellors.

 

Step 2: Attend an Information Session

After your application is assessed, you’ll get an invitation to join a virtual or in-person information session. These sessions dive deep into what it really means to be a Travel Counsellor. You’ll discover the tools, technology, support systems, and community at your fingertips, along with real-life insights into the daily grind. It’s a fantastic opportunity to hear from successful Travel Counsellors and see if this path aligns with your aspirations.

 

Step 3: Take Part in a Personal Interview

If you’re a good fit for the role, the next step is a one-on-one interview. This chat is all about getting to know your motivations, evaluating your customer service skills, and seeing how ready you are to work independently. It’s also a great chance for you to ask any burning questions about what it’s like to be a Travel Counsellor and discover how the company supports your success through structured training and ongoing assistance.

 

Step 4: Choose Your Training Path

Travel Counsellors offers two unique training paths depending on your background:

  • If you come from a travel background, like working at a travel agency, airline, or tour operator, you’ll be fast-tracked through an induction that’s tailored to your experience level.
  • If you’re new to the industry, you’ll be welcomed into the Travel World with a thorough training program designed specifically for beginners. This path ensures that even those without any prior travel knowledge can confidently kickstart a successful career as a Travel Counsellor.

 

Step 5: Complete Your Training

Training as Travel Counsellors is not just practical; it’s truly empowering. Over the course of four weeks, you’ll dive into using the company’s advanced booking platforms, learn how to manage your own business, foster strong relationships with clients, and create personalized travel experiences that stand out. The training is hands-on and interactive, so you’ll be ready to start serving clients as soon as you launch your business.

 

Step 6: Launch Your Independent Travel Business

After you finish your training, you’ll officially step into the role of a Travel Counsellor. You’ll have the freedom to work from home or anywhere you choose, setting your own schedule and growing your client base. Even though you’re self-employed, you won’t be on your own, as you are offered a comprehensive range of resources, including marketing support, access to global suppliers, and top-notch customer service tools.

 

Step 7: Grow with Ongoing Support and a Global Community

One of the best things about being a Travel Counsellor is the unwavering support and sense of community you get. Travel Counsellors pours over £7 million each year into technology, training, and support systems. You’ll have the backing of a global team ready to assist you with everything from IT to marketing and supplier connections. With regular webinars, mentoring programs, and a robust peer-to-peer network, you’ll always be learning and growing. 

 

So, How Do Travel Counsellors Make Money?

If you’ve ever found yourself wondering, “How much can I really earn as a Travel Counsellor?”, you’re definitely not alone. It’s one of the most common questions we get, and for good reason! Whether you’re a travel pro or just dipping your toes into the industry, knowing your earning potential is super important. Here’s the scoop: your income is limitless, and completely in your control.

Your Earnings = Your Effort

The great thing about being a Travel Counsellor is that you’re essentially running your own business. There are no salary limits or commission caps. What you earn is a direct reflection of the energy, commitment, and time you put in. This means your income isn’t restricted by anyone else, it grows alongside you.

What Can You Expect in Year One?

For those with experience, Travel Counsellors can expect to earn between £22k and £26k in their first year, often hitting or surpassing industry averages.

Newcomers, or Academy Travel Counsellors, usually bring in around £20k in their first year. But that’s just the tip of the iceberg.

 

Where Could You Be in a Few Years?

Once you’ve built a solid client base and referrals start coming in, your earnings can really take off. In fact:

  • The top 30% of Travel Counsellors earn over £50k.
  • The top 8% rake in an impressive average of £168.3k.

We’ve even seen some counsellors boost their gross commission by a whopping 480% by year four. That’s genuine, sustainable growth from individuals who started with no prior experience!

 

Maximizing Your Income: What Can Help You Earn More?

 

1. Collaborate with a Relationship Manager

Having a dedicated support team means you’ll receive guidance on everything from expanding your local network to fine-tuning your sales strategy. With their support, you’ll see your confidence, and your earnings, take off.

 

2. Resell Luxury Travel Service

You can resell Airport Concierge Services like Meet and Greet, VIP Terminal, and Limo service to travelers and generate revenue.
By registering as an airssist reseller you will have access to airssist portal where you can manage all bookings, generate detailed reports, and get commission and revenue on your bookings.

3. Join or Form a TC Team

With the TC Teams model, you can:

  • Start earning right from the get-go by teaming up with other franchisees on bookings.
  • Share commissions while you grow your client base.
  • Eventually, you can build your own team, allowing others to help lighten your workload while you concentrate on scaling your business.

 

4. Aim for ‘Gold’ Status

The closer you get to Gold, Travel Counsellors’ top performance tier, the more you’ll earn. Your commission splits and collaborative efforts will help you reach this goal, pushing you to keep improving.

 

66% Earn More Than the Average UK Travel Agent

That’s right! Most Travel Counsellors surpass the national average, thanks to the unbeatable combination of independence, community support, and award-winning tools at your disposal.

 

In a nutshell?

Becoming a Travel Counsellor doesn’t just offer you freedom, it grants you financial freedom. With no cap on earnings, the backing of a seasoned team, and a business model that you can tailor to your lifestyle, the sky isn’t the limit, it’s just the beginning.

How Do Travel Counsellors Work

How Do Travel Counsellors Work?

Travel Counsellors are not just your average travel agents, they’re trained as personal travel advisors dedicated to crafting unforgettable journeys at the center of it all. Let’s dive into how their daily process unfolds and what sets them apart.

 

Find Your Perfect Travel Counsellor

It all kicks off online. Clients can easily search for Travel Counsellors by name or location, explore their specialties and backgrounds, and reach out directly. With thousands of seasoned advisors around the globe, you’re bound to find someone who truly understands your travel preferences.

 

A Customized Planning Experience

Once you make contact, your Travel Counsellor takes the time to really get to know you. They don’t just ask about your destination, they dig deeper to understand the kind of experience you’re after. Then, armed with their expertise and resources, they start piecing together a trip that’s tailored just for you, right down to the tiniest details.

 

Travel with Total Peace of Mind

When it’s time to embark on your adventure, your Travel Counsellor ensures that everything is in place, from bookings and logistics to support while you’re away. You can kick back and enjoy your trip, knowing your advisor is just a phone call away if you need anything.

 

Why Travel Counsellors Are Unique

Personalized Service: Every trip is custom-made to fit the traveler, with continuous support before, during, and after the journey.

  • Independent Yet Supported: Travel Counsellors operate their own businesses, all while being backed by a reputable global brand and robust operational tools.
  • Work-Life Balance: As independent advisors, they enjoy flexible schedules while providing clients with top-notch travel planning.

So, Travel Counsellors excel by building genuine relationships, truly understanding their clients, and delivering exceptional experiences that go well beyond typical bookings.

 

How Much Does it Cost to Become a Travel Counsellor?

Becoming a Travel Counsellor is a fantastic investment in your future, giving you the chance to run your own travel business with all the support and resources you need. Let’s break down the costs involved and the value you’ll get in return:

 

Initial Investment

To kick off your journey as a Travel Counsellor, you’ll need to make an initial investment. This fee covers your franchise agreement and gives you access to a wealth of resources designed to help you succeed. The exact amount can vary based on your experience and the specific program you choose.

 

What’s Included

Your investment opens the door to:

  • Comprehensive Training: Dive into a structured training program tailored to your background, ensuring you’re fully equipped to launch your business.
  • Ongoing Support: Enjoy continuous guidance from seasoned business coaches and a welcoming community of fellow Travel Counsellors.
  • Advanced Technology: Take advantage of cutting-edge tools like the Phenix booking platform and the myTC app to manage and grow your business with ease.
  • Marketing Resources: Get your hands on a variety of marketing materials and support to help promote your services and attract clients.

 

Ongoing Costs

As a Travel Counsellor, you’ll work on a commission-based model, keeping 60% of the commission from your sales, while the remaining 40% goes towards the extensive services and infrastructure that support you.

 

Return on Investment

While your earnings can fluctuate based on your individual effort and business growth, many Travel Counsellors discover that their income potential tends to rise over time. With commitment and the support you receive, you have the chance to build a fulfilling and profitable business.

In summary, becoming a Travel Counsellor requires an initial investment that grants you access to comprehensive training and ongoing support, setting you up for success in the travel industry.

 

Top Countries that Request Travel Counsellors

As travel preferences shift towards more personalized and experience-driven adventures, certain countries are seeing a growing demand for expert Travel Counsellors who can customize trips to meet the unique expectations of their clients. Let’s take a closer look at five key markets:

🇳🇱 Netherlands

What Clients Want:

  • Sustainable and eco-friendly travel
  • Cultural experiences through food, art, and heritage
  • Tailored itineraries for leisurely travel

 

Why It Matters:

Dutch travelers are all about making green choices and embarking on meaningful journeys. Travel Counsellors play a crucial role in crafting authentic and responsible travel plans that resonate with these values.

🇦🇪 Dubai (UAE)

What Clients Want:

  • Ultra-luxurious experiences
  • Private tours, yachts, and high-end shopping
  • Exceptional service and around-the-clock availability

Why It Matters:

In Dubai, the UHNWI and wealthy clientele expect nothing less than top-notch service. Travel Counsellors are essential for organizing premium travel experiences down to the finest detail.

🇦🇺 Australia

What Clients Want:

  • Simplified planning for complex, long-haul trips
  • Family-friendly and adventure travel
  • Peace of mind for international bookings

Why It Matters:

Australian travelers often venture to distant destinations. Travel Counsellors make the logistics easier and provide trustworthy guidance from start to finish.

🇿🇦 South Africa

What Clients Want:

  • Wildlife and conservation experiences
  • Boutique retreats and wellness getaways
  • Travel tailored to individual passions

Why It Matters:

South African travelers have a penchant for niche experiences, whether it’s marine safaris or mindfulness retreats. Travel Counsellors create journeys that go beyond the ordinary.

🇬🇧 United Kingdom

What Clients Want:

  • Assurance during uncertain times
  • Personalized service with a human touch
  • Comprehensive travel management from planning to return

Why It Matters:

With the ever-changing travel regulations and high expectations, UK travelers rely on Travel Counsellors for reassurance, expert insights, and complete support throughout their journey.

A honeymoon in the Maldives or a family adventure across Europe, Travel Counsellors are becoming increasingly indispensable in these countries.

 

How airssist Helps Travel Counsellors

For Travel Counsellors, delivering an exceptional experience is part of the promise. But what happens in the often-stressful in-between moments, like long queues, crowded terminals, or navigating unfamiliar airports? That’s where airssist steps in as the silent partner behind the scenes, transforming airport chaos into calm.

Turning Terminals into Tranquility

airssist offers Travel Counsellors and their clients exclusive access to Meet & Greet services, Fast Track assistance, VIP terminals, and private lounges ensuring a smooth transition from curbside to takeoff. Imagine your clients arriving at the airport and being whisked through check-in and security with a personal concierge by their side. No lines. No stress. Just pure comfort.

Impress Clients at Every Step

Whether you’re booking a luxury honeymoon or managing a high-stakes business trip, airssist allows you to offer that “wow” factor. From personalized airport greetings to access to some of the world’s most refined lounges, you’ll have the power to add a layer of sophistication that turns first-time clients into lifelong ones.

A True Extension of Your Brand

airssist isn’t just a service, it’s an enhancement of the Travel Counsellor’s brand. With global coverage across major airports and a commitment to premium care, it helps Travel Counsellors stand out as trusted experts who go beyond booking hotels and flights, they design complete, elevated travel experiences.

Final Boarding Call for Excellence

By partnering with airssist, Travel Counsellors gain more than airport support, they gain a reputation for excellence. And in this business, that reputation is everything.

 

Be a Wise Travel Counsellor

Being a wise Travel Counsellor is all about mixing your passion with a sense of purpose. It’s about using your love for exploring the world to create unforgettable journeys for others while also crafting a life filled with freedom and fulfillment for yourself. It goes beyond just making bookings, and it’s about offering genuine care, personalized advice, and access to top-notch services like us, airssist’s VIP Meet & Greet, Fast Track, and private lounge experiences, making sure every trip starts and ends in comfort. With the right tools, a global perspective, and a heart for service, a wise Travel Counsellor doesn’t just plan trips, they truly transform the travel experience.

Note: Please note that the information on this page is generic & subject to change due to fluctuations in airport services. Kindly confirm service availability with our team, as offerings may vary daily.

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