Why Is Everyone Talking About Corporate Tourism in Spain?

Ah, Spain! A destination for leisure activities, wellness at Ibiza, historical attractions such as the Royal Palace of Madrid, and of course Corporate Tourism – a given, in this era. But did you know that in 2025, Spain has been shaping up to be one of the most exciting spots in Europe for corporate tourism? With its fantastic blend of top-notch venues, lively culture, and smooth infrastructure, it’s no surprise that corporate travel planners, DMCs, and MICE stakeholders are paying attention.

While Madrid and Barcelona are at the forefront, corporate tourism is thriving in cities like Valencia, Seville, Málaga, and Bilbao, thanks to Spain’s incredible high-speed rail network that makes hopping between cities both easy and appealing.

The figures speak volumes, Spain’s MICE sector reached €14.3 billion in 2024 (a 7% increase from 2023), and business travel revenue hit USD 26.35 billion, on track to approach nearly USD 47.56 billion by 2030.

Amid this growth, airssist’s VIP concierge service is taking its course by streamlining corporate travel with expedited airport services, smooth logistics, and hassle-free coordination.

Spain is on the rise, now’s the perfect time to plan smarter, and as you read the details, you’ll know how to travel better, and make every business trip truly worthwhile.

 

The Infrastructure Advantage That Makes Spain Ideal for Multi-Destination MICE Events

When it comes down to infrastructure in Spain, It is leading the way in multi-destination corporate travel, thanks to its top-notch infrastructure and incredible connectivity. With the second-largest high-speed rail network in the world (just behind China), business travelers can easily land in Madrid, have a morning meeting, and then hop over to Seville, Valencia, or Córdoba by the afternoon, without ever needing to step on a plane.

This extraordinary travel experience has sparked a growing interest in multi-destination MICE events, allowing teams to explore various regions all in one trip. It may be a leadership summit in Madrid, an innovation workshop in Valencia, or an incentive getaway along the stunning Andalusian coast. Spain’s transport options and diverse regions make it all super convenient.

Beyond the well-known cities of Madrid and Barcelona, places like Málaga, Seville, and Valencia are becoming popular spots for mid-sized events, innovative programs, and engaging cultural experiences. The country’s professional MICE ecosystem, backed by multilingual experts, top-tier venues, and international airports, continues to attract global attention.

 

Why Spain Makes Multi-Destination MICE Perfect:

• High-Speed Rail Efficiency: You can hop between major cities like Madrid, Seville, Valencia, Córdoba, and Barcelona in less than 3 hours.
• Multifaceted Regional Experiences: Combine business with a taste of culture, from exploring Gaudí’s masterpieces in Barcelona to enjoying coastal regattas in Málaga.
• Robust Event Infrastructure: With over 50 convention centers and thousands of top-notch hotels and venues scattered throughout the country, Spain has you covered.
• Global Accessibility: Getting here is a breeze, with easy flight connections from Europe, the U.S., and Latin America.
• Growing Regional Innovation Hubs: Cities like Málaga are becoming hotbeds for global partnerships, just look at startup founder Félix Martín‑Aguilar, who’s taking his business international through BIC Euronova and Berkeley SkyDeck.
• Rising MICE Demand: Since 2023, international MICE arrivals have been on the rise, and 2025 is expected to exceed pre-pandemic numbers (Turespaña).

 

Valencia: A Model of Green Innovation and Event Scalability

As the 2024 European Green Capital, Valencia is stepping into the spotlight as a premier destination for corporate tourism in Spain. Its dedication to sustainability, paired with top-notch venues and a lively coastal vibe, makes it the perfect choice for modern MICE events that prioritize both impact and experience.

With impressive spaces like the City of Arts and Sciences and Feria Valencia, the city is well-equipped to host events of any size. Its eco-friendly infrastructure, featuring solar-powered facilities and pedestrian-friendly urban areas, sets a new benchmark for green business travel.

Why Valencia Stands Out:

• Over 400 sustainable conferences lined up for 2025
• City of Arts and Sciences: capacity for more than 8,000 attendees
• Feria Valencia: 19 pavilions and 24 conference rooms
• Veles e Vents: a stunning waterfront venue in the Marina de Valencia
• Team-building activities: sailing, paella tours, and architectural walks

Scalable, sustainable, and undeniably authentic, Valencia is transforming the MICE landscape in Spain.

 

Seville: Culture, Heritage, and World-Class Venues

Seville is a unique blend of historic charm and top-notch infrastructure, making it a prime spot for corporate tourism in Spain. With its stunning architecture, inviting Andalusian vibe, and outstanding MICE facilities, Seville offers both inspiration and practicality for business events.

When it comes to hosting events, Seville truly shines, offering everything from high-level summits to engaging incentive experiences. The city is also home to impressive venues like the FIBES Conference Centre, which features a whopping 50,000 square meters of state-of-the-art facilities, and the Sevilla International Convention Centre, nestled within the stylish Barceló Renacimiento Hotel. Both locations provide exceptional support for events of any size or style, ensuring a seamless experience for all.

What Makes Seville Stand Out:

• FIBES: One of Spain’s largest and most modern conference centers
• Sevilla International Convention Centre: Over 30 adaptable meeting rooms
• Unique experiences: Flamenco workshops, private tours of the Alcázar, rooftop receptions
• Luxury accommodations: Hotel Alfonso XIII, Hotel Silken Al-Andalus, and more.

 

Córdoba: Heritage-Rich, Compact, and Elegant

Córdoba is a charming and sophisticated destination for corporate tourism in Spain, where rich history beautifully intertwines with modern event elegance. With four UNESCO World Heritage Sites, this city offers a culturally rich backdrop that’s perfect for executive retreats, leadership forums, and upscale incentive programs.

The highlight of the city is the Palacio de Congresos de Córdoba, a stunning 16th-century building that’s fully equipped for contemporary meetings. Its prime location means guests can easily stroll to iconic attractions like the Mosque-Cathedral, Medina Azahara, and the lively Courtyards Festival.

Why Choose Córdoba:

• Palacio de Congresos: A blend of historic charm and modern event facilities
• Cultural richness: Perfect for incentive programs inspired by heritage
• Top-notch accommodation: Hospes Palacio del Bailío – featuring 53 rooms, Roman baths, and 5 meeting rooms
• A walkable city center that offers seamless logistics and timeless allure.

 

Scenic Granada Rises with Improved Accessibility for Business Events

Granada is quickly making a name for itself in the world of corporate tourism in Spain, thanks to its stunning scenery, rich culture, and better accessibility. According to Sur in English, the recent upgrades at Federico García Lorca Granada-Jaén Airport have made the city more connected than ever, making Granada an excellent option for meetings, incentives, and executive events. Julián Torres, the airport’s director, also pointed out the exciting possibility of future international routes, including potential connections to China, which would further enhance Granada’s attractiveness for global corporate tourism.

The Granada Conference & Exhibition Centre boasts 15,000 sqm of space with 24 flexible rooms, perfect for everything from mid-sized conferences to intimate corporate gatherings. Between sessions, attendees can wander through the iconic Alhambra Palace, meander around the historic Albayzín quarter, or engage in team-building activities in the breathtaking Sierra Nevada mountains.

Why Granada Stands Out:

• Enhanced air travel options with ongoing airport expansion
• Granada Conference Centre: 15,000 sqm, 24 meeting rooms
• Cultural experiences: Alhambra, Albayzín, flamenco shows, mountain adventures
• New hotel choices: Boutique Hotel Luna Granada Centro and Palacio Gran Vía by Royal Hideaway

 

Castilla and León Offers Culture, Connectivity, and Wine Country Venues

If you’re an event planner on the lookout for a mix of heritage, accessibility, and local charm, Castilla and León is a fantastic option for corporate tourism in Spain. This vast region is steeped in culture and history, with standout cities like Ávila, Salamanca, Segovia, and Valladolid providing authentic settings for conferences, incentives, and executive retreats.

Thanks to excellent air and high-speed rail links, Castilla and León easily fits into multi-destination MICE programs. Notable venues such as the Valladolid Congress Centre and Feria de Valladolid boast modern facilities, while the stunning landscapes enhance the experience, from Gothic cathedrals and medieval squares to the famous Ribera del Duero wineries, which are perfect for incentive tours and team-building activities.

Why Castilla and León Is a Smart MICE Addition:

• Well-connected cities that are perfect for hybrid or multi-city itineraries
• Modern venues in Valladolid with flexible capacity
• Rich cultural environments for immersive and unforgettable experiences
• Access to wine country for tailored incentive programs and networking

 

Getting to and From Airports in Spain

Spain boasts a fantastic range of transportation options for getting to and from its airports, catering to both luxury seekers and those with practical travel needs:

• Private Car Transfers by airssist – Experience a VIP, door-to-door journey with professional drivers and tailored service, ideal for business travelers or VIPs.
• Chauffeured Limousines – Travel in ultimate comfort and style with a top-notch vehicle and personal chauffeur, perfect for anyone looking for a luxurious experience.
• Taxis – Conveniently located just outside airport terminals, taxis provide a quick and direct way to get to your destination.
• Airport Shuttles – Most airports offer shared or private shuttle services, connecting travelers to hotels and city centers with ease.
• Public Buses – For those on a budget, public buses are a great option, regularly linking many airports to nearby towns and cities.
• Trains and Metro – Major airports, such as those in Madrid and Barcelona, are well-connected by regional trains or metro lines, providing fast and affordable access.

 

How Business Travel is Changing in Spain

A mix of innovation, sustainability, and tailored experiences is transforming the way companies handle business events, incentives, and international meetings. As global brands strive for deeper connections and smoother execution, Spain is emerging as a frontrunner in the realm of modern business tourism.  In June 2025, China’s Vice President Han Zheng made a trip to Spain with the aim of bolstering economic and political relationships. During his visit, they talked about green investments, including the Stellantis and CATL electric vehicle battery plant. This really showcased Spain’s growing role as a hub for sustainable innovation and business, bridging Europe and Asia.

Let’s now have a look at some of the trends to expect in corporate tourism in Spain;

Experience-Driven Incentive Programs

These days, incentive travel is about so much more than just luxury. Companies are crafting programs that truly reflect their values and connect with their teams on a deeper level. In Spain, for instance, unique experiences like tapas challenges in Seville and leadership workshops that incorporate local culture are becoming increasingly popular.

There’s also a growing trend towards CSR-driven travel. Whether it’s environmental initiatives in coastal towns or community workshops in rural areas, these programs are transforming travel into a means of fostering long-term engagement and recognition.

Sustainability at the Core

Today, environmental and social responsibility are at the heart of corporate event planning. Venues in Spain are quickly adapting to this shift, providing eco-certified hotels, sustainable catering options, and policies that eliminate plastic. There’s a stronger focus on local sourcing and making a positive community impact.

Companies are stepping up to help clients align their events with specific ESG goals, offering clear sustainability metrics and practical solutions for hosting greener meetings and conferences.

Technology-Driven Events

The world of corporate events is undergoing a major transformation thanks to digital advancements. In Spain, businesses are embracing real-time management tools, mobile networking apps, and AI-driven reporting platforms to improve both planning and post-event evaluations.

With a robust digital infrastructure, Spain is well-equipped to support hybrid formats and professional broadcasting, making it a breeze to engage global audiences with flawless execution.

Rising Destinations Across Spain

While Madrid and Barcelona continue to be the go-to spots for business travel, other cities are quickly making a name for themselves. Valencia and Zaragoza are shining with their commitment to sustainability, while Málaga and Seville boast modern venues that come with a side of rich cultural experiences.

Northern cities like Oviedo and A Coruña are also catching the eye, offering unique settings that are perfect for niche corporate gatherings.

 

Investing in Better Infrastructure

Spain is on a mission to enhance its transport and hospitality infrastructure. With expansions at major airports, upgrades to high-speed rail networks, and the launch of luxury and boutique hotels, the travel experience is getting a significant boost.

These improvements are making it easier to navigate multi-city itineraries and creating fresh opportunities for hosting events across various regions.

Specialized Business Tourism Segments

We’re seeing a growing trend in niche segments like sports tourism, film-related corporate events, and heritage-based cultural incentives. These unique formats provide companies with creative ways to reward employees, build stronger teams, or impress clients in one-of-a-kind settings.

Be it a football-themed incentive in Bilbao or a private cultural tour in Granada, Spain is stepping up its game by offering increasingly personalized experiences.

 

Collaborative Event Ecosystems

Spain’s triumph in the corporate travel scene is largely thanks to its robust partnerships. Local authorities, destination specialists, and international brands are joining forces to create smooth, impactful events that resonate with brand strategies and local strengths.

This teamwork not only minimizes obstacles but also enhances every step of the planning and execution journey.

Health and Safety Remains a Priority

The awareness brought on by the pandemic continues to influence travel habits. Spain upholds high standards of cleanliness, safety, and flexible policies, providing companies and travelers with peace of mind when it comes to organizing or attending business events.

Special Announcements of Corporate Events in Spain

Mexico Named FITUR 2026 Partner Country

Mexico has been officially named the Partner Country for the 46th International Tourism Fair (FITUR) in 2026, a decision announced at FITUR 2025 in Madrid. This exciting partnership, confirmed at Mexico’s pavilion by officials from IFEMA and the Mexican tourism sector, puts Mexico in the spotlight to showcase its incredible tourism offerings, which include attractions from all 32 states and 177 “Magical Towns.” With over 250,000 participants expected at FITUR each year, this is a fantastic opportunity for Mexico to shine. By November 2024, the country had already welcomed more than 40 million international visitors, highlighting its growing significance in the global tourism landscape.

 

2026 Tour de France Grand Départ in Barcelona

According to a report from Reuters, the 2026 Tour de France is set to officially begin in Barcelona on July 4, 2026, with a team time trial kicking off the first stage of the race. This marks a historic moment as it will be the first time Barcelona has hosted the start of this legendary cycling event, further solidifying its reputation as a global sports hub.

The announcement came during a press conference, showcasing the city’s strong bid and its eagerness to welcome international sporting events. The race is anticipated to attract a lot of media attention, boost tourism, and generate corporate interest in the area.

 

airssist’s Hand in Corporate Tourism in Spain

As you can understand, corporate tourism in Spain is on the lead. You might want to travel to Spain on a business trip or for a whole other purpose. Whatever the reason may be, airssist can assist you in customizing your travel plans in Spain, starting from your entry point. We will welcome you with your preferred way of meet and greet, escort you to the VIP lounge in Barcelona airport, or any other and offer you luxury limo transfers or private tours to suit your style.  

Despite your preferences and plans in Spain, we’re here to be your ultimate comfort zone whether it’s Spanish barriers, negotiations, expedited services at airports, or simply personal assistance.

How to book your Corporate Tour with airssist?

• Visit airssist.com to explore services tailored for corporate travelers.
• Select your destination in Spain and choose the airport or city you’re traveling to or from.
• Choose the services you need, VIP Terminal access, Meet & Greet, chauffeur transfers, or private tours.
• Customize your itinerary by adding multi-city travel support or exclusive experiences.
• Submit your booking request online and receive confirmation with personalized assistance.
• Get dedicated support from airssist’s team for itinerary adjustments, group bookings, or special requests.

 

FAQs

What are the best airports for business travelers in Spain?

Madrid-Barajas (MAD) and Barcelona-El Prat (BCN) are the top international airports with excellent VIP terminals and business facilities, offering quick customs clearance and comfortable lounges.

How can I arrange airport transfers in Spain?

airssist provides chauffeur-driven limo transfers and meet & greet services to ensure seamless transportation from the airport to your hotel or meeting venue.

Are private tours available for corporate groups?

Yes, tailored private tours can be organized with airssist on [email protected] to combine business with leisure, offering exclusive experiences suited to your team’s interests and schedule.

Is Spain suitable for multi-city business itineraries?

Absolutely! Spain’s extensive high-speed rail network allows quick and convenient travel between major cities like Madrid, Barcelona, Valencia, and Seville.

How can I ensure a safe passage throughout a business trip?

Using services like us, airssist for VIP terminals, personal assistance, and customized travel plans significantly reduces stress and increases efficiency during your trip.

Note: Please note that the information on this page is generic & subject to change due to fluctuations in airport services. Kindly confirm service availability with our team, as offerings may vary daily.